It is a myth that the learners will happily download the Mobile App when they visit your website.
Each step to download your Mobile App reduces 30% of learners.
Gone are the days when learner’s mobile devices were full of Apps to access the courses.
PWA(progressive web apps) has reduced the friction of downloading the app and provides an app-like experience right from the browser.
In this article, we will discuss why PWA is essential for eLearning and how it helps you in retaining your learners.
Why PWA Is Essential For Your eLearning
It is estimated that over 40% of learners use smartphones and they don't download any type of eLearning Apps to access any type of courses. Whether it is eLearning or any other, they simply use PWA enabled sites. This proves that they are using mobile browsers to access different types of content. This estimation creates ground to include PWA to your eLearning websites.
Reach To Your Learners
In recent years, we have seen the traffic of mobile learners who like to access their training courses over their smartphones. According to Google, Chrome has almost a billion mobile users which are 2.5 times more than the native apps. Modern learners prefer to focus on apps that have core functions. This is why responsive web designed LMS is essential to provide a better experience to a wider audience.
Easy Access To The Courses Across Devices
Today’s learners want to access their training courses on-the-go. Regular update of the mobile apps uses a lot of data and covers their storage space. PWA powered LMS allows learners to access courses right from the browser. It works smoothly across multiple devices and learners don’t have to download any app on the device. Build with sensitive design techniques to provide responsive and easy access to all your courses.
Improves Conversion Rate
PWA is a great way to improve the conversion rate of learners. With instant loading of your training courses to seamless end-to-end user experience even in the slow network connection, attract learners toward your courses. Many course developers and online trainers are switching to PWA powered LMS and they have claimed there is an increase in the conversion rate by 60%. Sending offline notifications to the learners help them in engaging with your courses and converting into leads.
Maximizes Engagement Of Learners
Engagement is the secret key to a successful eLearning course. Research suggests that the incorporation of new technologies that could make learning easy and convenient can bring engagement. PWA allows learners to access your eLearning courses even in offline mode. This reduces their worry to stay connected with the internet connection and keep maintaining their engagement with your courses.
PWA Helps In Acquisition
Yes! Progressive web apps also help in the acquisition of the learners. Using PWA enabled websites, you can easily target your audience and make them discoverable more when compared to a native mobile app. Thus, you don’t have to divert your learners to the app to acquisition them as these can be done right from the web browser. PWA helps to improve the conversions rate of learners with an increase in the potential reach at low acquisition costs.
Conclusion
Progressive web apps are a way to deliver fast, reliable, and engaging eLearning courses to the learners. PWA provides the features of modern browsers with a native mobile app-like experience. WPLMS Learning management system is a PWA powered LMS that influences your eLearning business and increases your ROI.
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